The hidden agenda of link exchanges

But they're a natural part of many peripheral strategies that are closely related to SEO, including content marketing, guest posting, relationship building, social media marketing, and even in-person professional networking. The content also must be original and not a copy of existing content available on other sites. If you have …

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It's a win-win strategy with an emphasis on site submissions

This means, for example, that the same keyword is always linked internally for a subpage. The more accurate their results, the more often their search engine is used by the public, and the happier they are. Opportunities are (in my experience) reserved for local and long tail SERPs where the …

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