Improving Site Structure by uitlising ROI

When it comes to site pages, title tags, meta descriptions, and even anchor text for your links (though you must be careful not to over-optimize your anchor text), keywords play an important role. But, as we saw with our jobs example above, many types of schema also get transformed into …

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Google ranking factors can be affected by cloaking

If your site isn't optimized to work well on mobile devices, consider your user engagement goals to have automatically failed. If you haven't invested a lot into your website and it's still relatively new, you may want to get rid of the domain and start with a new one. On …

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The hidden agenda of link exchanges

But they're a natural part of many peripheral strategies that are closely related to SEO, including content marketing, guest posting, relationship building, social media marketing, and even in-person professional networking. The content also must be original and not a copy of existing content available on other sites. If you have …

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It's a win-win strategy with an emphasis on site submissions

This means, for example, that the same keyword is always linked internally for a subpage. The more accurate their results, the more often their search engine is used by the public, and the happier they are. Opportunities are (in my experience) reserved for local and long tail SERPs where the …

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