The hidden agenda of link exchanges

But they're a natural part of many peripheral strategies that are closely related to SEO, including content marketing, guest posting, relationship building, social media marketing, and even in-person professional networking. The content also must be original and not a copy of existing content available on other sites. If you have …

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Let's follow meta tags best practise

We're talking about 50% to 90% of traffic drop. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although …

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What's the story about link building

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users …

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The professional approach to javascript

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Links are still a critical element to Google's algorithm and …

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