But they're a natural part of many peripheral strategies that are closely related to SEO, including content marketing, guest posting, relationship building, social media marketing, and even in-person professional networking. The content also must be original and not a copy of existing content available on other sites. If you have …

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Social signals may not play a direct …

We're talking about 50% to 90% of traffic drop. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although …

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users …

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Links are still a critical element to Google's algorithm and …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. How do you work out the price of SEO packages? Make the content flow easily to keep people intrigued and reading. Would an inexpensive rocking horse do the trick? Does anyone know where …