With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. Search engines use alt text to identify the content of a page, since bots can …

The way in which consumers search with be noticeably changed by digital assistants. In business-to-business purchases, people still make the decisions. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called "social signals" can influence a website's ranking at least …

TV ads, radio, print and even social media). Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined …

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer …

This approach has expanded to incorporate digital marketing, social media, and alternative methods of communication. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Your target keywords should also be in the H1 tag, but your H1 …