In other words, for Google's website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it's all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Arguably, the most influential aspect of …

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it's more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching …

Exact keyword targeting isn’t as important as it once was (thanks to Google Hummingbird). This should sit in the same place as your sitemaps. Instead of using a GUI, why not use a black green screen today? SEO Avant that is not approved by Search Engines is termed as …

But it's unclear how well Bing reads JavaScript, and (as explained in article 11) Bing even states that you shouldn't rely on them reading it; There are a few ways that you can improve your chances of showing up in a Google Snippet at the top of the search engine …

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. That's a good start, but don't forget about Google. Lifestyle measures with knee arthritis treatment (such as maintaining a healthy weight and exercising regularly) are a great way to stay healthy …

Not only does content allow you to target certain keywords and topics that your ideal buyers are searching for, but it also provides a vital opportunity to connect with your readers and provide real value that can set you apart from the competition. A study suggests that search ads have …

The diversity of your strategy is fundamental, and it applies to almost every area of link building. If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular field. One of the jewels in the crown of British tourism is …

Google itself has repeated, time and time again, that posting links to your site is not the best way to increase your rank, and that instead, you should only focus on creating a great user experience. There are tools that can make spoken words crawlable and visible by the web …

Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Hell hath no fury like a bloated web page after uploading an image that's not compressed. Visit the Google Search Console site for instructions on how to add your site to Google Search …

cause a few issues. Attitudes reflect an individual's personal values. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. There are so many examples of rocking horses for sale but finding one to purchase is difficult …

If the analytics tools were deployed prior to an SEO's arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C …

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be building a site in a live environment where your users can interact with an unfinished product. Make it easy for …

What I 'm referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking and friendly URLs, keyword development, and on-page placement. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …