Search engine algorithms combine hundreds of factors to determine where your site appears on search engine results. Hell hath no fury like a bloated web page after uploading an image that's not compressed. Visit the Google Search Console site for instructions on how to add your site to Google Search …

But they're a natural part of many peripheral strategies that are closely related to SEO, including content marketing, guest posting, relationship building, social media marketing, and even in-person professional networking. The content also must be original and not a copy of existing content available on other sites. If you have …

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Social signals may not play a direct …

Invest in offsite optimization with the help of posts, press releases, and unique link building. With the right search engine optimization techniques, your business will enter an untapped market. However, it does give Google search crawlers a readily available guidebook of how your pages relate to one another. Have you …

We're talking about 50% to 90% of traffic drop. There are several forces driving the adoption of semantic considerations into search engine ranking algorithms. When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although …

cause a few issues. Attitudes reflect an individual's personal values. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the '|' (pipe) symbol. There are so many examples of rocking horses for sale but finding one to purchase is difficult …

If you're a bit familiar with the ways of SEO, you'll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it's difficult to know where you stand. Your content can target any audience, but if it …

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. This way, you can optimize that content for the keyword, giving you a …

The impact to Google is minimal but does help with your overall optimization efforts and click through rate as search terms are highlighted on search results. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users …

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. These individuals tend to be more accepting of persons from every race, social class, and sexual orientation than …

If the analytics tools were deployed prior to an SEO's arrival, then he or she must find reasonable evidence that lead-tracking sources are properly capturing. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C …

I prefer using a comma followed by a space to separate each keyword. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. The other point …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. A clear understanding of searcher's intent will help the webmaster …

They also regularly take the form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Links are still a critical element to Google's algorithm and …

With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. Search engines use alt text to identify the content of a page, since bots can …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. How do you work out the price of SEO packages? Make the content flow easily to keep people intrigued and reading. Would an inexpensive rocking horse do the trick? Does anyone know where …

The way in which consumers search with be noticeably changed by digital assistants. In business-to-business purchases, people still make the decisions. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called "social signals" can influence a website's ranking at least …

TV ads, radio, print and even social media). Copywriting in SEO is the art and science of striking a fine balance between content that persuades and content Google can find. List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined …

It is commonplace to have a staging server (also called a dev site) setup for your website re-design / re-model project. It is also a good practice since you shouldn't be building a site in a live environment where your users can interact with an unfinished product. Make it easy for …

What I 'm referring to when I speak about specific on-page optimization factors is the proper use of meta tags, website URLs, formatting, internal linking and friendly URLs, keyword development, and on-page placement. With for instance the rise of voice search, longer keyphrases become more and more common. Using a …

While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we've advocated will work for Bing as well, you should do technical audits of your site for both …

Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather. For business-to-business marketers, email works better than postal mail and other direct marketing forms when the recipient knows the company. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement …

Consistent logos, taglines, headlines, and campaigns aid in this process. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. I asked …

Users searching for your site on Google might not necessarily want to land on your homepage. One of the most important things you should focus on is building your email list. It's not just the most efficient way to keep in touch with your followers, it's also platform independent so …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer …

There's so many good ideas to try out that it's often hard to define the experiment. The amount of money you need to spend to get a consumer who is totally unaware of your products or services to make a purchase is called an acquisition cost. Getting a backlink from …

This means, for example, that the same keyword is always linked internally for a subpage. The more accurate their results, the more often their search engine is used by the public, and the happier they are. Opportunities are (in my experience) reserved for local and long tail SERPs where the …

In managed hosting, the provider assumes most of the hosting responsibility. Firms with well-developed brand images enjoy more loyal customers, which leads them to purchase products more frequently. Think of outreach as a brand awareness campaign for your most authoritative audience. Would an inexpensive wooden rocking horse do the trick …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your …

This approach has expanded to incorporate digital marketing, social media, and alternative methods of communication. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Your target keywords should also be in the H1 tag, but your H1 …